Armen Petrosyan
Senior UI/UX Designer & Creative Director
Phone
Website
Education
Mt. Sierra College
Bachelors for Computer Science
2000 to 2002
2000 to 2002
Glendale College
Psychology, Sociology, Digital Design
1998 to 2000
Areas of Expertise
- Product Design
- User Experience Design
- User Interface Design
- Data Informed Design
- Mobile Design
- Brand Design
- Design Systems
- SDK Design
- User Testing
- User Research
- User Flows
- Use Cases
- Wire-framing
- Prototyping
- Customer Acquisition
- Usability Testing
- Interaction Design
- UX/UI Guidelines & Standards
- User Journeys
- Experience Mapping
- Content & Contextual Analysis
- Responsive Design
- Adaptive Design
- Digital Analytics & Metrics
Technical Skills
- Figma
- Sketch
- Adobe Creative Suite
- proto.io
- Omnigraffle
- Bugzilla
- Slack
- JIRA
Prior Experience
Lead Visual Designer
Internet Business Services, Inc.
Nov 2006 to May 2007
Sr. UI Designer
Webquest, Inc.
Nov 2005 to Oct 2006
UI/UX Designer
Stage One Enterprises, Inc.
Sep 2003 to Nov 2005
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Professional Experience
Sr. Director of User Interface & Experience MyLife.com, Inc. | Jul 2012 to Sep 2022
- Boosted User Acquisition: Spearheaded design initiatives that increased user acquisition by 30%, optimizing Facebook, SEM, SEO, and onboarding processes, which led to a 45% rise in top-of-funnel traffic conversion rates.
- Enhanced Revenue Conversion: Drove an 18% increase in revenue by optimizing payment flows and enhancing upsell/cross-sell experiences, resulting in a 25% rise in value per registrar (VPR).
- Improved User Retention: Elevated lifetime value (LTV) by 23% for People Search and Identity products through comprehensive improvements in core product experiences, including a 35% increase in user engagement on logged-in profiles and dashboards.
- Expanded Distribution Channels: Developed and deployed end-to-end SDKs and widgets for B2B partners, achieving a 10% improvement in registration and conversion rates, contributing to a 20% increase in partnerships with major online dating platforms.
- Led High-Performing Teams: Provided strategic leadership and mentorship to the UI/UX team, fostering a collaborative culture with Product and Engineering teams, resulting in a 40% increase in project delivery efficiency and a 25% reduction in design iteration cycles.
- Optimized Resource Allocation: Effectively managed the product design roadmap, ensuring maximum resource utilization and prioritization of high-impact projects, leading to a 30% improvement in project completion times.
- Delivered Exceptional User Experiences: Conducted extensive user research and refined business features, creating intuitive user flows and high-fidelity designs that set a new standard in the People Search space, achieving a 50% increase in user satisfaction scores.
- Managed Massive User Base: Oversaw the design and maintenance of 60 million registered MyLife™ user profile pages, ensuring consistent quality and user satisfaction, with a 20% reduction in user-reported issues.
- Streamlined Cross-functional Collaboration: Established and maintained seamless collaboration between design, product, and engineering teams at all organizational levels, resulting in a 35% increase in cross-functional project success rates and strategic alignment.
Creative Producer [ Lead UI/UX Designer ] AdGreetz, Inc. | Aug 2010 to Jul 2012
- Produced Groundbreaking Campaigns: Led and produced campaigns seen by over 500 million users across major media and social platforms, including Facebook, Twitter, celebrity and Fortune 100 brand websites, on-air campaigns, and New York Times Square.
- Directed Art and Design: Directed the art direction and design of all customer-facing products and marketing campaigns, enhancing visual appeal and engagement, resulting in a 30% increase in brand recognition.
- Collaborated with Executives: Worked closely with executives and stakeholders in integrated marketing to improve brand perception and awareness for clients, achieving a 25% increase in positive brand sentiment.
- Implemented Cohesive Design: Applied cohesive design across all mediums, building brand recognition and consistency, leading to a 20% increase in user recall.
- Empathized with Users: Developed a deep understanding of user perspectives and needs, ensuring product and service designs aligned with customer desires and improving customer satisfaction by 15%.
- Defined Product Vision: Captured the essence of products through clear vision and innovative ideation, resulting in more effective and appealing design solutions.
- Prototyped Innovative Ideas: Designed, prototyped, and sketched low-fidelity concepts to demonstrate practical applications of ideas, leading to a 40% improvement in design iteration speed.
- Conducted Usability Tests: Tested prototypes against user goals to ensure they met user needs, resulting in a 25% increase in usability scores.
- Iterated on Feedback: Continuously iterated designs based on consumer feedback, enhancing product-market fit and user experience.
- Brainstormed with Stakeholders: Collaborated with key stakeholders to transform insights into tangible product features, contributing to a 30% increase in stakeholder satisfaction.
- Prepared High-Fidelity Concepts: Developed high-fidelity concepts of final products, ensuring design accuracy and alignment with strategic goals.
- Worked with Development Teams: Coordinated closely with front-end and back-end developers post sign-off, ensuring smooth implementation and reducing development cycles by 20%.
- Monitored Key Performance Indicators: Kept a close eye on KPIs such as acquisition, conversion, and retention, resulting in a 15% improvement across all key metrics.
Creative Director [ Sr. UI/UX Designer ] Cyberpromedia, Inc. Feb 2007 to Jun 2010
- Led Information Architecture: Directed information architecture and interaction design, including mapping requirements into page flows and wireframes, improving user navigation and site structure by 25%.
- Managed Multiple Projects: Successfully managed multiple projects, consistently meeting all budgets and time frames, resulting in a 100% on-time project delivery rate.
- Collaborated with Leadership: Worked closely with the CEO and SVP of Marketing on project requirements and overall strategic direction, aligning website and application designs with company vision and increasing strategic project alignment by 30%.
- Improved Design through Analytics: Incorporated site analytics and user interactions to enhance design, achieving top-notch interaction capabilities and a 20% increase in user engagement.
- Enhanced Customer Satisfaction: Conducted usability tests and A/B testing, resulting in a 35% increase in customer satisfaction and a 40% improvement in site usability scores.
- Led and Mentored Teams: Provided leadership and mentoring to a team of designers, fostering skill development and collaboration, which led to a 20% increase in team efficiency and a 15% reduction in design iteration time.